The iZindaba Zokudla Farmers’ Lab 16 March 2022
How do you discover opportunities for a sustainable economy? The iZindaba Zokudla Virtual Farmers’ Lab aimed to analyse the current context to identify opportunities for sustainable economic growth. This session also introduced the new format for the Virtual Labs. The Labs will take the form of an intensive lecture by Dr Malan and Ms van der Walt. We will be doing this to ensure we are able to deliver the highest quality material through these labs.
The Lab started with a presentation on the context wherein innovation has to take place. Farmers and emerging entrepreneurs need to understand the importance of disruption of the current system. Business is inherently conservative due to the risk taken in doing business. Once a “formula” is “successful”, business will be reluctant to change. However, an emergent entrepreneur (which means those who will – necessarily – take on a new form) would have to be able to identify disruptive opportunities, and they have to be disruptive to change the prospects of “success’ of the new business. This disruption is needed, as doing it the same as successful or established businesses will not be competitive, as those already present would command the sector or market.
Disruption is nevertheless possible due to this inherent conservatism of business. Crises like COVID and climate change, poverty, and market concentration (which we will see) in themselves create and enhance the conditions for disruption to occur. This is in fact the driver of entrepreneurship.
When we look at the current food system, we will see that farmers receive a very small percentage of the value of their produce, and this is due to the way the current system is constructed. This system “constructs” the informal sector as a marginal sector in the economy, mainly due to the large size and concentration of the firms in our food system. However, in building these elaborate systems, opportunities emerge.
Farmers could link strongly to biological and environmental systems and services in building their enterprises. Instead of building links to “NPK” input suppliers, a farmer can construct alternative networks around the harvesting of biowaste and its processing. This would de-link the farm from these expensive inputs and allow a different kind of profitability to emerge. Current crises however point not only to the lack of modern technology, but the lack of the basic ecosystem services we need to use any kind of input effectively. Instead of investing in new fertilizer systems, the farmer should rather invest in biological capital (landscapes for water, technology for processing biowaste), as this is much more fundamental to production. After this investment is made, the terms of performance of the enterprise changes and the farmer will be much more in control. With knowledge and technology, the fertility of “NPK” can be matched (particularly for small scale production) and this would disrupt not only the organizational form of this farm, but also the networks the farmer inhabits and these may be more open to interaction and influence by the farmer. Farmers would also save a lot of money manufacturing these inputs themselves.
A farmer could thus think of three paths to sustainability:
Technology binds us to the choices inherent in technology. Using ESKOM power incurs carbon emission on the side of the farmer and these may be taxed and regulated in the very near future. However, this shows the choice of technology is important, and thus the investment in climate-smart technology will not only avoid regulation and taxation, but would secure the productive base of the farm (and de-link it from input markets which would halt the performance of the farm if these are too expensive or unavailable). The point is there is enough knowledge and examples available, from small scale agro-ecology to large scale regenerative systems, for farmers to make a choice to protect the ecosystem services on their farms, and use this as a basis for technology adoption, innovation and use.
We can also see sustainability emerging from social behavioural change. People are realizing that it is not in their interests to support unsustainable systems, as they impoverish society over the long term. Hence, farmers can find synergies with this new sensibility and develop products and systems on the farm that align with this.
The restoration of natural capital is however the key to achieving sustainability and long-term profitability of the farm. These are choices a farmer would want to make about how the farm and the production drivers on the farm are sequenced and staggered. The strategic development of biological and social systems, and their synergy can operationalize the productivity of natural capital, and translate this to better products and produce from the farm.
When a farmer thus innovates and moves to a regenerative or agro-ecological system (mainly to ensure continuation of production in these difficult times, and not to necessarily conform to an ethical choice made elsewhere), she should be alert to the character of technological innovation. Innovations come in “bundles” of both technical and social innovation. Accompanying technical changes are changes in behaviour and attitudes. However, technical changes make more fundamental shifts in society, and we could even see the emergence of new social groups and cultures around technical changes. This means the farmer, in adopting new technical innovations for sustainability, need to allow space for the actors around this, be they workers, buyers, or other stakeholders, to also adapt to these new technologies. For instance, the processing of food waste would need significant changes in households and also would need new technology to combat pests and odour. However, this opportunity to “accommodate” new technology in our lives is in fact the opportunity to develop new production systems around sustainable technology. This will reinforce the use of new technology and here synergies can be achieved.
Since most entrepreneurs are found in the informal sector, and in South Africa would be operating our infamous “townships” (which are slightly unlike a “normal” residential suburb), we need to be attentive of how the economy in these places are structured, as this is where great opportunities and benefits lie for innovation and sustainability.
Social grants represent the biggest source of income in these townships, but a “side hustle” by many (who are also employed) is a significant source of income. Hence, there is an entrepreneurial dynamic to connect with. These “side hustles” are proto-enterprises and livelihood strategies that would benefit from a consideration of sustainability – as a means to increase profitability by using ecological services. We also know that township and family life is the key consideration in how people make economic decisions. Hence, disruptors in the township economy could draw on this reserve of social capital amongst people, and this indicates that the family and community could be great resources in introducing nw technologies and systems of food production, distribution and use in the townships.
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In the second presentation we looked at how the above opportunities can be seized. Juanita v d Walt made a presentation that focused on how entrepreneurs can respond to the opportunities sustainability, urban food production and local relationships provide.
A first line of suggestion is for entrepreneurs to create new enterprises in urban agriculture is to think of the retail opportunities in local areas. The idea of targeting either wage earners (end of the month), Social Grant recipients (1st day if the month), government workers (15th of the month) and to develop “ride through” kind of opportunities for these kinds of sales was mentioned. However, to introduce such an idea, producers would have to communicate, network and do some investigating and research into how consumers behave.
Juanita reminded us of the existence of open land, and the opportunity to make the right arrangements with clinics and schools to gain access to land. Even with small pieces of land, modest but significant income can be generated, if this kind of production can be enhanced with biological fertility systems (and it is possible to go way beyond simple “compost”). There are also several support systems available for urban production, as you will see in Juanita’s presentation.
One way to create these opportunities is to organize events. These can be grand or modest events, but this would be the start of developing retail and input harvesting systems. I elaborated on these in a previous blog and please take a look!
There are also significant educational opportunities available for urban farmers. The Nxazonke course is one of them. On the internet several opportunities lie and these need to be exploited.
A next opportunity to use digital opportunities, in the form of social media and communication tools to promote and publicise these. All these converge under the name of “Community Supported Agriculture”. This name alerts us to the opportunity to formally build community-agriculture systems where detailed arrangements and products can be developed. CSA can take many forms. At a basic level, consumers invest a monthly fee in return for monthly deliveries. Some consumers are willing to work on the farm. Some would be willing to join a “club” for a fee, which could be used to invest before a year’s harvest. These examples integrate the customer with the farm’s operations, and these kinds of opportunities abound.
A final thought by Juanita is to exploit the opportunities for “Do it yourself” technology and she showed us designs for beehives! This is similar to the Beegin Beehives (https://www.beegin.co.za/) which offers a mini-factory as a product to stimulate wide adoption of beekeeping practices.
Please see the presentations on this blog, followed by the unedited and uncorrected transcript.
Unedited and uncorrected transcript
00:00:00.000 --> 00:00:05.550 Malan, Naude Hello everybody and welcome to the isn't double s or Kudla Farmers lab?
00:00:06.490 --> 00:00:25.780 Malan, Naude And this is the farmers lab. We will be discovering opportunities in a sustainable economy and today we are featuring my colleague and and good friend Juanita, fan of Alt, and she will be giving us some details on what's the kind of enterprises that one could possibly create in a sustainable economy.
00:00:26.490 --> 00:00:30.300 Malan, Naude I will be leading the discussion and I'll be giving us some insight.
00:00:30.830 --> 00:00:47.080 Malan, Naude And and some information on how Township economies work, what is disruption and how we can go about identifying opportunities. And I'm really going to be talking in a very broad macroeconomic or broad perspective.
00:00:48.070 --> 00:01:15.170 Malan, Naude However, before I get to today's proceedings and thank you for all joining us, please let me tell you about our next edition of the Izindaba zokudla Virtual Farmers Lab. And that is the next step in the development and creation of sustainable enterprise. So next time we'll be creating a sustainable enterprise after we've discovered the opportunities today. So next time we'll be looking at them at some bolts of how you're going to be.
00:01:15.740 --> 00:01:25.450 Malan, Naude Uh putting together systems? What kinds of systems you would want and how these would all interrelate, or how you can start planning for them to interrelate in your business?
00:01:26.980 --> 00:01:56.100 Malan, Naude This will take place in about 2 weeks time and today we are actually just discovering the opportunities that that would be available to any kind of entrepreneur in the local context. So some of the stuff that will be talking about will be focused on the Township economy, but I'm trying to broaden their perspective a little bit so that we can get the little bit more insight into how one could look for an identify opportunities. So please allow me.
00:01:56.150 --> 00:01:59.030 Malan, Naude To share my screen 'cause I've got a little bit of a presentation.
00:01:59.560 --> 00:02:09.270 Malan, Naude Uh. Available and I'm going to just what I'm going to be doing is to kind of transfer some of the work that I do in the.
00:02:10.000 --> 00:02:40.030 Malan, Naude Uh, in the classes that I teach, and I'm going to move, you know, trying to present some of those insights to the people out there so that they can also benefit from this kind of knowledge that we that we discussed in the university. It's not not that the university has some kind of a special privileged access to the right kind of knowledge. Anyone can do that in this day and age. But, you know, the university gives us a sounding board and a reference point from which to work.
00:02:40.370 --> 00:02:49.060 Malan, Naude And it also opens up access to the university in this this regard. So please allow me to share some of my screen here.
00:02:47.260 --> 00:02:47.600 Andrew Barker Like.
00:02:50.150 --> 00:02:54.610 Malan, Naude So that I can just, you know, do my presentation.
00:02:56.360 --> 00:03:03.050 Malan, Naude So what I would like to do is to just talk about the opportunities that we can find in South Africa.
00:03:04.080 --> 00:03:17.050 Malan, Naude And in two and and and and to look at these opportunities, we actually have to reflect on the inherent conservatism of business and business has to be conservative and careful because of risk.
00:03:17.910 --> 00:03:33.720 Malan, Naude And this is a lot to do, you know, with the way risks are created in the way in which an enterprise form kind of lives in society. So once, once the enterprise has got traction and and it's starting to trade and it's becoming profitable.
00:03:34.340 --> 00:03:38.420 Malan, Naude Uhm, the Enterprise has an interest in in things staying the same.
00:03:39.750 --> 00:03:47.780 Malan, Naude And that is why there are conservative. But you know, I I do not think when you create a business, you could be conservative. You actually have to be quite radical.
00:03:48.720 --> 00:04:00.980 Malan, Naude But what we have to understand is that we're living in a non normal context, you know about climate change, COVID, wardi, coloniality, all kinds of things that are shifting, the forces that shape us.
00:04:01.560 --> 00:04:32.600 Malan, Naude So what we saw with COVID is that you know, global global supply chains shifted, microchips trust in short supply, but we also saw the rise of online trade and this has been a really, really big shift in the way we trade and it is actually secured the Internet economy as as actually the the mainstream of the main economy which which which will never be like that because you know the the big resources which we don't see as consumers that actually really defines the economy.
00:04:33.910 --> 00:04:40.400 Malan, Naude But if we look at climate change, we we actually have a very interesting point of view that we can recover from the.
00:04:41.340 --> 00:04:59.670 Malan, Naude And and this is important because because of climate change and the the scarcity of natural resources, you as a entrepreneur as a choice, are you going to invest if if you if you're in the water business, say are you going to invest in, in taps and pipes and dams?
00:05:00.600 --> 00:05:11.460 Malan, Naude Or will you invest rather in bar diversity, rangeland protection and and the capturing of water and and as a way to guarantee your future business?
00:05:12.270 --> 00:05:42.610 Malan, Naude What climate change tells us is to move back and rather invest in biodiversity and ecosystem services before we invest in technology. And I think business focus and their products that are possible should shift back to ecosystem services and and the protection on reliance, exploitation and conservation of those. And I think that is a really important shift that opens up different kinds of opportunities.
00:05:43.440 --> 00:06:08.830 Malan, Naude You know we have Ward, which is going to shorten the supply change, change exchange rates are going to get in for a hammering. And what are what I foresee, we're gonna see the rise of protectionism and and economies becoming inwardly focused and long term we're going to see a new geopolitical reality or order emerge. And this is also going to create quite a lot of new opportunities.
00:06:10.530 --> 00:06:19.720 Malan, Naude When I speak of D coloniality, I do not want to get too deep into the theory, but what is important for me here is the way in which the informal sector.
00:06:20.620 --> 00:06:29.050 Malan, Naude Is actually a legacy of the wild colonial economies was constructed and colonial economies are top heavy large.
00:06:29.110 --> 00:06:55.850 Malan, Naude Uh at firms dominate like in South Africa, and really what has happened is the informal sector is relegated to the to the bottom. And actually, if you want to ask where are the entrepreneurs in South Africa, you find them in the informal sector. So in a sense, the informal sector is constructed in that way. But, you know, larger geopolitical forces that that also come from history.
00:06:57.170 --> 00:07:27.190 Malan, Naude So that creates you know, the places where enterprises can be created. So sustainability really is also about how economic growth is limited to what the ecology can provide. So you know the limits are graves growth or not to be found anymore in technology and resource use or you know there were no limits to growth growth 'cause we thought we can just use these resources for forever, but.
00:07:27.240 --> 00:07:57.510 Malan, Naude Really can't go beyond those limits that the planet you boundaries give us. And the really big ones are water, food, soil, energy and of course, why store bought products as well. So these have to be kind of strong and intact in a sustainable economy. And enterprises have to crowd around the the ecosystem services that these give and actually have to build their business models on the magnitude of resource is that the Nexus?
00:07:57.580 --> 00:07:59.600 Malan, Naude Allows you to to to receive.
00:08:00.730 --> 00:08:04.060 Malan, Naude So entrepreneurs really have to look at these as opportunities.
00:08:04.990 --> 00:08:20.780 Malan, Naude And the the point that we want to make is that enterprises at both circular systems inside themselves and outside themselves with stakeholders can link the growth of the ecology, which is kind of for free to economic growth and enterprise development.
00:08:22.190 --> 00:08:39.600 Malan, Naude And that's quite important because now we we can build the enterprise model in such a way that it is dependent on on resource boundaries and is not geared to overstep them. And when we get to the limits, circular systems can kick in to replenish those resources.
00:08:41.530 --> 00:09:05.250 Malan, Naude We can also create sustainability through three path pathways and the first one is obviously technology and in a technology could possibly do quite a lot of things, but it is really about at the bottom also the resource intensity of the economy and we are using calls. So everyone uses that technology in South Africa and for better or worse, we are linked to that.
00:09:06.390 --> 00:09:08.730 Malan, Naude And this carries a very high health costs back.
00:09:09.540 --> 00:09:19.510 Malan, Naude And and the health costs might outweigh the benefit of the electricity provision. But these create new opportunities for renewable energy as we move into a transition.
00:09:20.560 --> 00:09:25.200 Malan, Naude We can also look at sustainability around social and behavioral change, you know.
00:09:25.250 --> 00:09:45.940 Malan, Naude So do we want individual gratification, or should we rather see that our customers and perhaps everyone in society are really chasing the good life and not just instant gratification or the visual gratification? And can the good life not be the basis of enterprise development?
00:09:48.020 --> 00:10:19.070 Malan, Naude Businesses in the new future and in a sustainable future will have to look at the restoration of natural capital to replenish the flow of consumer goods. And I'm talking about water and food soil, which are the big ones. Those have to be protected in the way we do business because we have actually reached the limits of business. And if you look at the lightest work from Janse block, not where I got this information, he is predicting at the large scale failure of conventional.
00:10:19.110 --> 00:10:40.020 Malan, Naude Agriculture not due to ecosystem impacts, but due to the capital costs of conventional agriculture. Now that capital cost is influenced by the prices of resources and that is why it's so high. So this is a very strong argument for renewing and changing the way we do business.
00:10:41.660 --> 00:10:49.150 Malan, Naude I'm so this is quite important to look at and what we would then have to do is to build innovations around these opportunities.
00:10:49.900 --> 00:11:19.870 Malan, Naude But when we look at technology and innovations, what we will see is that China technology is actually presented to us as a bundle and in this bundle we can also include social changes. If I look at the rise of online work and everyone doing work on teams work, the social change that accompanied this was that we had to work from home that our home life is disrupted. Many people are overburdened. So there.
00:11:19.930 --> 00:11:36.820 Malan, Naude Introduction of Microsoft Teams has actually led to all these social changes around that, and that is how we need to see technology because in these social changes that we see is that is where opportunities for value creation for business lies.
00:11:38.400 --> 00:12:09.130 Malan, Naude The biggest change, of course, this climate change, and I mean to change the word waste to a by product could be really important and what it also points to us is that that to create the sustainable economy we want to actually build and celery and additional enterprises next to those who are already working in this space. For instance, every day when I drive to work our draft pastor recycling yard where it's in the Open Air geyser sorting a trash. And I thought that.
00:12:09.190 --> 00:12:23.820 Malan, Naude What should actually happen here is not for those guys to now become better recyclers 'cause. There are probably pretty good already, but to build enterprises on top of that and and in that sense created ecosystem of sustainable enterprises.
00:12:25.980 --> 00:12:29.780 Malan, Naude So why should we think of bundles of inform innovation you know?
00:12:30.830 --> 00:12:58.210 Malan, Naude When we look at the economy, we see lots of independent and semi autonomous actors in acting on their own and they're all my own decisions. So when they when we want to shift the system that is made up of all these atomic individuals, each doing their own thing, we would have to have many solutions to catch the diversity of actors so that the mini solutions can contribute together to a much better outcome.
00:12:59.260 --> 00:13:04.990 Malan, Naude So entrepreneurship will take place in a context that creates these opportunities.
00:13:06.020 --> 00:13:32.370 Malan, Naude As viable opportunities that entrepreneurs can seize. So what we need to do is to really understand how we can add value to what is already there by creating a new enterprise that would maximize the values they catch, the value that is lost and reactionary package that in a new kind of a value stream that we can we can create. And that is what instance a sustainable business would be.
00:13:34.240 --> 00:13:50.100 Malan, Naude You know, we can also talk of biodiversity impacts and those kinds of things, but those really are also determined by the form of an enterprise. So it makes sense to actually understand the form of the enterprise and how it interacts in the particular ecosystem it functions in.
00:13:51.000 --> 00:14:11.090 Malan, Naude Most of the entrepreneurs that we would want to become sustainable and perhaps where the greatest need is, is those who function in the Township economies from this studies of Township economies, we can we we we can actually identify the key sources of income and how people pay in in the townships.
00:14:12.800 --> 00:14:43.170 Malan, Naude You know, it's no surprise that the the social grants are the highest scoring income category in the townships, but what is very surprising is the side hustle, which comes a very close second. So people have and a lot of people who have jobs have side hustles. And it's these side hustles that are perhaps open to becoming circular enterprises. So there are much more effective and there. And there are more sustainable. We also see that people use family support, informal work.
00:14:43.540 --> 00:15:10.200 Malan, Naude I'm uh, creates more capital in the townships and formal jobs and and right after formal jobs is that people are renting a room out, renting out a room and that is a source of income. So what we can see is that, you know, the money stays inside and there are these forces that tries to keep money inside, you know, and it's especially family support that really determines quite a lot of the decisions that are made in the Township economies.
00:15:10.980 --> 00:15:41.210 Malan, Naude We also see that people would prefer to pay cash that they like to use debit and credit cards, accounts they use mobile payments laybys more important than electronic fund transfers, and people are still bartering. So this gives us an idea of what are their resources and opportunities and and and systems in the townships, methods of payment, etc. That that that is relevant to that sorry Mac screen is a bit stuck now.
00:15:41.650 --> 00:16:05.070 Malan, Naude So when you wanna market in the Township, you have to integrate with cultural life because the family leads decision making. You know, stock 1000 local economic organizing is pretty strong and then amongst people and people we have also found or the studies that found that WhatsApp please preferred almost over all other forms of communication.
00:16:06.030 --> 00:16:11.790 Malan, Naude People are not influenced by social media influencers by by real people in their local areas.
00:16:12.490 --> 00:16:22.860 Malan, Naude And people like to see English and loyalty is a real, real driving force behind the economy in the in the townships.
00:16:24.020 --> 00:16:54.100 Malan, Naude So there are lots of opportunities, you know, ecosystem services, soil, land, water, waste and energy in my class which preceded this, we spoke about recycling and how could you develop a pay as you go up not recycling but renewable energy by as you go solar power product. But then as the entrepreneur must understand what bundles of innovation will make this possible, you know and and design the enterprise around these bundles of innovation that interact with each other.
00:16:54.380 --> 00:17:01.160 Malan, Naude So you need to link these bundles in now so that you can create a seamless whole. That would be your enterprise.
00:17:02.190 --> 00:17:18.560 Malan, Naude You're gonna have to market around strong cultural and social bonds. You have to understand the where the money is and and understand the paydays, Saturdays, government paydays, weight, wage pay, days, and market around that and actually.
00:17:19.220 --> 00:17:44.730 Malan, Naude I would say the townships are pretty open to radical innovation for things like service as a product, as a service, you know and those kind of alternative payment methods that will deliver the same kind of goods and satisfy the same kind of needs as an alternative to purchasing could do this because you can use family ties and cultural ties due to lower their risk around those kinds of things.
00:17:45.500 --> 00:17:57.000 Malan, Naude So basically you gotta build it enterprise both inside and outside the organization. And I think that's quite important for us to to understand.
00:17:58.570 --> 00:18:11.760 Malan, Naude And I hope that sets the context and you know, we are academics here. So I do hope that sets the context and this kind of shapes to us shows us what is possible and where the things are possible and how there can be created.
00:18:13.440 --> 00:18:31.760 Malan, Naude So that's just to set the context and please allow me now to to give the MIC over to my colleague, Juanita Thunderbolt. I was a previous head of the apartment on the Bunting Rd campus on IT department of Transport and Supply Chain Management, and she knows quite a lot about supply chains and how to manage these things.
00:18:32.360 --> 00:18:57.570 Malan, Naude She's also quite interested in entrepreneurship and what she will do now is to give us a presentation on what kinds of enterprises one can create, what opportunities are there and and how would one be able to to satisfy these needs that these represent. So thank you very much, Juanita. Please do share your screen and the floor is yours.
00:18:58.640 --> 00:18:59.050 Van der Walt, Juanita Thank.
00:18:59.100 --> 00:19:06.440 Van der Walt, Juanita You very much. Doctor malan. Uhm, I would like to share with you guys my presentation.
00:19:01.540 --> 00:19:02.110 Malan, Naude Lekker.
00:19:06.760 --> 00:19:07.540 Malan, Naude Not correct.
00:19:07.930 --> 00:19:14.220 Van der Walt, Juanita And so if you want to identify opportunities within urban agriculture.
00:19:14.840 --> 00:19:18.860 Van der Walt, Juanita Where do you look so you can?
00:19:19.950 --> 00:19:21.020 Van der Walt, Juanita Look at the.
00:19:21.750 --> 00:19:33.510 Van der Walt, Juanita Interest in urban agriculture. Now people are more interested in buying their local grown food. They are very excited too.
00:19:34.020 --> 00:19:45.120 Van der Walt, Juanita And take the opportunity go to the local markets and you as a urban orchid cultures can then decide how do you want your customers to get your your product.
00:19:45.830 --> 00:20:06.570 Van der Walt, Juanita Uh, in America there was a a farmer that's had to get rid of his smoke and he decided to sell directly to his customers, and he created a drive-thru for milk. So there is various ways that you can sell your produce.
00:20:07.100 --> 00:20:15.720 Van der Walt, Juanita Uhm, or use urban agriculture to create a product that people would be interested, but you need to know what your customers want.
00:20:16.690 --> 00:20:22.240 Van der Walt, Juanita So if you look at the diagram over here, it shows you.
00:20:23.220 --> 00:20:33.500 Van der Walt, Juanita All the different systems that play a part within urban agriculture and there is so many opportunities within here that you can actually participate in.
00:20:34.520 --> 00:20:42.220 Van der Walt, Juanita So how will you gain access to the market? So as the demand has increased in local fresh fruits?
00:20:42.770 --> 00:20:47.040 Van der Walt, Juanita Uh, these various ways that people can get to the.
00:20:47.750 --> 00:20:59.140 Van der Walt, Juanita To the produce like the farmers market, but important is to communicate and start to network within your Community and do the research and see what people want.
00:21:00.020 --> 00:21:00.780 Van der Walt, Juanita To buy.
00:21:03.090 --> 00:21:07.470 Van der Walt, Juanita The interest in urban agriculture can be seen from the president.
00:21:07.530 --> 00:21:18.250 Van der Walt, Juanita Is a speech where he says that they need to fund or fund opportunities in areas such as urban agriculture.
00:21:19.390 --> 00:21:23.370 Van der Walt, Juanita The first question people normally ask is, but where do I get land?
00:21:24.200 --> 00:21:39.390 Van der Walt, Juanita There's a lot of abandoned properties and parking areas, and you also have incubated programs like, wouldn't it be cool that actually give training to young intrapreneurs and train them in urban agriculture?
00:21:40.160 --> 00:21:48.360 Van der Walt, Juanita To provide opportunities for them to become a part of the urban or grid called to industry.
00:21:50.970 --> 00:21:54.140 Van der Walt, Juanita So what happens if you don't have land?
00:21:54.840 --> 00:21:59.570 Van der Walt, Juanita You can organise various events such as festivals.
00:22:00.200 --> 00:22:08.400 Van der Walt, Juanita Uh, the street food festival in Cape Town is very popular. It has got pop up stalls, it sells food.
00:22:09.180 --> 00:22:38.020 Van der Walt, Juanita The shifts in Yammer Food Festival in Durban showcases the lifestyle and culture of the country, so you can actually look at your surroundings, identify an area where you can have a festival like this, speak to the municipality, speak to to the schools and see if you can't create your own festival where you can attract people to become a part of selling produce, etc.
00:22:38.980 --> 00:22:50.360 Van der Walt, Juanita A very popular in Europe is harvest Dennis, where they have one long table and people pay and come and have a seat and eat the fruit that's prepared for them.
00:22:52.220 --> 00:23:02.990 Van der Walt, Juanita Local chefs cook offs. If you look at the one that was presented by Speaker, I swear they had celebrity cooks cut of chefs come and cook off.
00:23:04.120 --> 00:23:18.450 Van der Walt, Juanita These type of things you can arrange, but not only with with famous people, but you can look at your your community and identify people that is known as good cooks or people that can Bakewell.
00:23:20.460 --> 00:23:26.550 Van der Walt, Juanita So if you look at the different opportunities, look at the educational programs that are offered.
00:23:27.230 --> 00:23:42.060 Van der Walt, Juanita You can go onto the Internet. You can find places that offer you training on how to start your urban farm or how to make cheese. And if you think about making cheese, we don't only think about cows.
00:23:42.710 --> 00:23:45.370 Van der Walt, Juanita They they make cheese from from.
00:23:46.150 --> 00:23:47.230 Van der Walt, Juanita Sheep smoke.
00:23:48.200 --> 00:23:53.550 Van der Walt, Juanita Beekeeping is another thing that you can look at, especially if you have an urban form.
00:23:54.200 --> 00:23:58.020 Van der Walt, Juanita To use the bees as pollinators for your plants.
00:23:58.660 --> 00:23:59.320 Van der Walt, Juanita Bottling.
00:24:00.370 --> 00:24:03.460 Van der Walt, Juanita You can decrease food waste by.
00:24:04.920 --> 00:24:11.830 Van der Walt, Juanita Using your overripe fruit and bruised vegetables and you can sell it to the markets.
00:24:14.340 --> 00:24:20.010 Van der Walt, Juanita One of the most important things that people overlook is the power of technology.
00:24:21.130 --> 00:24:36.340 Van der Walt, Juanita Now it requires from you to become a bit more tech savvy like creating a website, starting a block, have short discussions on Twitter or your Facebook page.
00:24:37.140 --> 00:24:39.250 Van der Walt, Juanita You can use it as a marketing.
00:24:40.600 --> 00:24:41.260 Van der Walt, Juanita Site.
00:24:41.900 --> 00:24:55.790 Van der Walt, Juanita You can have interaction with your customers. You can use it as a marketplace, so becoming more tech savvy will actually assist you in selling what you've got to offer.
00:24:57.320 --> 00:24:59.270 Van der Walt, Juanita So what about sales?
00:25:00.310 --> 00:25:24.260 Van der Walt, Juanita If you look at the different ways of selling produce, you can look at the community supported agriculture where you have people that's already invested in the form where they will come and say right, we need the following produce. Please can you provide us with this and they actually come and pick it up or make it available at a predetermined location.
00:25:25.860 --> 00:25:40.910 Van der Walt, Juanita Farmers markets, I had a discussion with somebody in Limpopo and they said to me, but they don't know about any farmers markets there. So these opportunities out there where you can actually start to farmers market and give people an opportunity to buy and sell.
00:25:42.110 --> 00:25:44.830 Van der Walt, Juanita Restaurants, Taverns and sponsorships.
00:25:46.900 --> 00:25:59.640 Van der Walt, Juanita It is important to look at your community and see where can you sell your produce or your bottled food, or your cheese that you've that you've been making.
00:26:00.820 --> 00:26:01.750 Van der Walt, Juanita Vendors.
00:26:02.620 --> 00:26:10.420 Van der Walt, Juanita A lot of the vendors get their produce from the job market. Why not provide them with the produce that they're selling?
00:26:11.270 --> 00:26:16.960 Van der Walt, Juanita And give them an easier way to may be delivered to them and charge a nominal fee for that.
00:26:17.940 --> 00:26:33.570 Van der Walt, Juanita You always you also get form guide sales. Now these sales is when people actually come to the farm and spend time there to pick up the produce or to come and see how you are.
00:26:34.250 --> 00:26:37.730 Van der Walt, Juanita Flaunting how you grow the food and.
00:26:38.920 --> 00:26:44.070 Van der Walt, Juanita It generates an interest in how people perceive.
00:26:44.710 --> 00:26:53.780 Van der Walt, Juanita The fruit that they buying, they wanted to buy quality. They want to buy organic and now they have an opportunity to become a part of this.
00:26:57.080 --> 00:27:09.150 Van der Walt, Juanita One of the most important things in the most problematic things is distribution is hard. You get your produce to the market, and what distribution choices do you have?
00:27:10.310 --> 00:27:26.760 Van der Walt, Juanita Some people might not have the ability to to start urban forms. However, they might have a small bucket that they can use as delivering product views are there to predetermined point or to different customers working together with the urban farmer.
00:27:27.580 --> 00:27:32.880 Van der Walt, Juanita So you need to identify opportunities around you.
00:27:34.600 --> 00:27:37.760 Van der Walt, Juanita If you look at beehives, for example.
00:27:38.470 --> 00:27:39.960 Van der Walt, Juanita If you have would.
00:27:40.980 --> 00:27:47.350 Van der Walt, Juanita You can actually bolt your own beehives, or you can bulk beehives to sell it.
00:27:49.670 --> 00:27:52.790 Van der Walt, Juanita Again, all the information is for free on the Internet.
00:27:53.530 --> 00:28:02.990 Van der Walt, Juanita So a little bit of research and a little bit of time spent on the Internet will help you identify on what opportunities are available.
00:28:04.020 --> 00:28:12.140 Van der Walt, Juanita Here's just some pictures of enterpreneurs and how they get their food or their produce to their consumers.
00:28:13.400 --> 00:28:17.010 Van der Walt, Juanita I would like to share with you guys UM.
00:28:19.160 --> 00:28:23.760 Van der Walt, Juanita An example of people that had a look at the opportunities.
00:28:26.230 --> 00:28:28.520 Van der Walt, Juanita And then make use of it.
00:28:30.160 --> 00:28:34.460 Van der Walt, Juanita So this YouTube is a cold Country Life lock.
00:28:34.510 --> 00:28:44.620 Van der Walt, Juanita Like it is a lady and a son called Azizah and Almirola, son, and he is a professional chef.
00:28:45.250 --> 00:28:50.190 Van der Walt, Juanita When COVID happened, they had to find a way to make more money.
00:28:50.970 --> 00:29:03.170 Van der Walt, Juanita And you went back to his parents form and they started a Country Life lock. Now if you have a look, they have 721,000,000 views.
00:29:04.400 --> 00:29:05.890 Van der Walt, Juanita On their life.
00:29:06.720 --> 00:29:13.470 Van der Walt, Juanita The videos are extremely basic, it just shows you everyday life within.
00:29:14.420 --> 00:29:16.870 Van der Walt, Juanita The village where they stay in Azerbaijan.
00:29:18.180 --> 00:29:35.410 Van der Walt, Juanita And the lady cooks food on openfire. She shows you how to do bottling. She shows you how to make cheese and the videos are normally between 15 minutes to about 40 minutes.
00:29:36.030 --> 00:29:39.600 Van der Walt, Juanita And the net worth if you give me a second.
00:29:40.560 --> 00:29:41.450 Van der Walt, Juanita Is.
00:29:43.750 --> 00:29:44.730 Van der Walt, Juanita Currently.
00:29:46.000 --> 00:29:53.890 Van der Walt, Juanita Uhm, $100,000 just for making short videos twice a week?
00:29:54.780 --> 00:30:01.370 Van der Walt, Juanita So they had an opportunity. They saw an opportunity and they used it and they are making money.
00:30:02.070 --> 00:30:02.950 Van der Walt, Juanita Through this?
00:30:04.130 --> 00:30:06.160 Van der Walt, Juanita Thank you very much, ladies and gentlemen.
00:30:07.470 --> 00:30:13.180 Van der Walt, Juanita Doctor Malan, it shows again. If anybody got any questions, you're more than welcome to ask me.
00:30:13.500 --> 00:30:28.270 Malan, Naude Yes, please. I I'm. Let's see if there's any questions. Thank you so much. Juanita, that was really great. And I think what we can do is we can just, you know, go through the, the the many things that you spoke about and just unpack them a bit more. But let's see if there's any questions.
00:30:32.640 --> 00:30:34.560 Malan, Naude Man, everyone speechless.
00:30:34.810 --> 00:30:37.030 Annelie@HELP123.co.za So can a deer.
00:30:36.420 --> 00:30:38.060 Malan, Naude I got it, yes.
00:30:38.440 --> 00:30:52.940 Annelie@HELP123.co.za I want to make just some comments in support of of what both of you said. So you spoke about the bundling of services and I think Juanita has added to that the bundling.
00:30:53.410 --> 00:31:15.820 Annelie@HELP123.co.za Uh, because the thing with the hmm here is that you sometimes would just like to focus and specialize. And I think what's great is when you can actually bundle your services, work like you mentioned the distributor or the bookkeeper, and everybody who's a specialist apart, you form like a informal.
00:31:16.450 --> 00:31:18.690 Annelie@HELP123.co.za Business relationship or formal?
00:31:19.060 --> 00:31:43.260 Annelie@HELP123.co.za Uh, so that you actually can go to market, but you just have to focus and on on what's this stuff? Yeah, that that are like quite a lot. And and also the new businesses that are just been starting throughout covert and food for Mzansi, they've actually written a quite a number of articles of people starting up.
00:31:43.900 --> 00:31:57.260 Annelie@HELP123.co.za Uhm, either vegetables or poultry or whatever with the 350 grant that they got. So yeah, that was encouraging to see that people are starting to look, what do they have in my hand.
00:31:58.520 --> 00:32:00.060 Annelie@HELP123.co.za And able I.
00:32:01.520 --> 00:32:03.280 Annelie@HELP123.co.za Also apply that yeah.
00:32:06.220 --> 00:32:22.490 Malan, Naude Oh yeah, definitely, you know, thank you for that. I mean, I think this idea that these things are bundled together is is really interesting and it moves away from these simple, simple depictions of technologies. Just plug it in and it works. And I think this.
00:32:23.780 --> 00:32:53.290 Malan, Naude The idea that a social arrangements are Co technology, you know, one should be really attentive to that because that is how you no one can see what that leads to. The idea that their their enterprise is much more than the organization that it that it formally is the enterprise also exists outside the organization in other enterprises and the activities that creates the value in the enterprise could be in other enterprises or in other places, yeah.
00:32:53.360 --> 00:32:56.000 Malan, Naude And I think that's very interesting. Juanita, you have a hand up?
00:32:58.010 --> 00:32:58.250 Van der Walt, Juanita Yeah.
00:32:58.300 --> 00:33:03.780 Van der Walt, Juanita Please I'm I think that is where networking becomes extremely important.
00:33:04.470 --> 00:33:11.360 Van der Walt, Juanita If you look at the opportunities, especially for for young adults, even if they still in school.
00:33:12.120 --> 00:33:25.310 Van der Walt, Juanita Uh, some of them. And I know about one or two of them that has actually gone and took Facebook as a way to sell a service where they would advertise on behalf of somebody else.
00:33:25.910 --> 00:33:39.270 Van der Walt, Juanita And by doing that, they actually earning an income by still being at school. But the organization or also making more money because they don't have the tech savviness to actually promote.
00:33:39.920 --> 00:34:09.850 Van der Walt, Juanita And that is one of the things that I've seen. So by networking, you can actually create an agreement even if it's not formal, to assess each other and then start a cycle within your community where you can actually use people within the community instead of going outside and finding expensive people to do basic things for you that you can use somebody within your community to assist you.
00:34:10.330 --> 00:34:26.580 Van der Walt, Juanita With accounting, it's a same thing. I know the accounting student that went and said, listen, let me help the small businesses for a very, very small fee to set up a basic accounting system to show them how it works.
00:34:27.190 --> 00:34:39.130 Van der Walt, Juanita And that's student made a lot of money through it and that is how he paid for his studies. So I think the whole thing is to first look at your community and see who can offer what services.
00:34:39.880 --> 00:34:48.500 Van der Walt, Juanita And then expand the community or expand the growth economic growth of the community before you go outside.
00:34:51.020 --> 00:34:51.570 Malan, Naude Yeah.
00:34:52.330 --> 00:34:54.250 Malan, Naude Thank you very much for that. Only please.
00:34:55.230 --> 00:34:56.000 Malan, Naude Go ahead.
00:34:56.510 --> 00:35:14.210 Annelie@HELP123.co.za Uh, two things I also want to mention what I've also seen is in my neighborhood, for instance, people have started up to the one lady, for instance, the unwrapped Co she's selling a different kinds of stuff in terms of dry goods.
00:35:14.780 --> 00:35:44.430 Annelie@HELP123.co.za Uh, chickpea, sugar, eggs and all that kind of stuff. Or not drag? Let's. But any case and and it's not packaged because she wants to get rid of the plastic thing. So it comes in a glass bottle. But you can return the glass bottle, but that's a lady just in my neighborhood. And and she has that. So the other thing I also want to mention is that there are apps available that one can actually also leave reach to distribute.
00:35:44.610 --> 00:36:10.860 Annelie@HELP123.co.za Or or get the job done. Other one app for instance you can download it is called grab a job and and on that you would be able to yeah. If you have a certain product news that you'd like to sell and buy me like you need to set you looking for some resellers you might be able to yeah. Sort of also to use that. Yeah.
00:36:13.410 --> 00:36:24.030 Malan, Naude Thank you for that. I mean, these are really, really in important questions or suggestions. I mean, we must not forget that Richard Maponya started selling.
00:36:24.830 --> 00:36:30.080 Malan, Naude Milk out of the boot of his car. Herman Mashaba did the same. And you know what?
00:36:31.100 --> 00:36:36.800 Malan, Naude All great businesses have to start at the bottom and the ones that are really inspiring, mostly dirty.
00:36:37.940 --> 00:36:57.720 Malan, Naude You know, there's a, you know, Bill, Bill Gates as you know, for all his faults, you know, he broke into the labs at MIT or somewhere just to, you know, start programming on his own when he was still a school kid. You know, it's it's this ability to start right at the bottom and and be happy with that. I think that really creates that gripped.
00:36:59.250 --> 00:37:12.800 Malan, Naude But the other thing that's that that is really interesting is this idea of community supported agriculture and and I think that is something that we can really, really expand and mine for for great ideas. So this is definitely a big bundle.
00:37:13.820 --> 00:37:27.110 Malan, Naude So he's a lot of bundles that there are tight together from the food production to their community, etc. And the ways that pay and collect on that. But there could be so many other things that could be built around that.
00:37:27.750 --> 00:37:50.320 Malan, Naude For instance, you know as people buy from you, there could bring you things like recycled boots or or they, you know they they could be. You could give them other things that that you don't necessarily sell and you know they could package your things for you or they could help with them processing, cleaning, etc. So it's about the creation of this community.
00:37:50.370 --> 00:37:53.080 Malan, Naude D that that is really important, but then.
00:37:53.770 --> 00:38:17.080 Malan, Naude To actually actively engage in that community and when you must have an idea of how you're going to do this, what are your business systems and operations going to be buying? But once you, once you have that community there, you can start bringing them into this game and that that would then actually create the work that makes the business run and that I think that is a really, really important question idea.
00:38:19.430 --> 00:38:22.140 Malan, Naude Yeah. Any other questions from anyone else?
00:38:23.590 --> 00:38:26.840 Malan, Naude I just wanna see who we have on board today, OK?
00:38:26.510 --> 00:38:28.150 Annelie@HELP123.co.za Andrew, his hand up.
00:38:28.310 --> 00:38:29.940 Malan, Naude Yes, please, Andrew, please go ahead.
00:38:30.670 --> 00:38:31.310 Andrew Barker Hi there guys.
00:38:31.360 --> 00:38:33.450 Andrew Barker Yeah, I the only non see. Long time no see.
00:38:33.500 --> 00:38:33.690 Andrew Barker See.
00:38:35.160 --> 00:38:35.740 Andrew Barker I'm.
00:38:36.670 --> 00:38:40.420 Andrew Barker Yeah, it's, it's, it's to me. It comes back down to that network of networks.
00:38:41.810 --> 00:38:49.190 Andrew Barker Uh, and that I see is the fundamental basis. Yeah, we're talking about circular economies and waste becomes a by product.
00:38:49.970 --> 00:38:59.010 Andrew Barker Uh, which somebody else can can use as part of it, and it's only if you have that network of networks. Now the key to it is the interface.
00:39:00.040 --> 00:39:07.390 Andrew Barker So that there is a place where people can interact. When you think of it in the old days, you had the marketplace.
00:39:09.110 --> 00:39:15.220 Andrew Barker OK. And everybody came in with their different goods in their bits and pieces and they wandered around and now we have the expose.
00:39:16.960 --> 00:39:29.770 Andrew Barker And what we creating for example in the AGRIHUB is basically that it's a marketplace for people to share their ideas, their products, their services within the agricultural value chain within Joburg.
00:39:30.570 --> 00:39:33.430 Andrew Barker So if you've got egged occasional packages, if you've got.
00:39:34.850 --> 00:39:52.610 Andrew Barker Developmental packages like John Mark for example. Or if you take a Caroline and the work she is doing with the the shifts and the production of of of food and that is that interface. So to me the network of networks with a powerful interface, a marketplace.
00:39:53.160 --> 00:39:57.310 Andrew Barker Uh is the key to it, and that's where you're entrepreneurs suddenly getting idea.
00:39:58.650 --> 00:40:00.220 Andrew Barker Yeah. You walk around a market.
00:40:00.880 --> 00:40:07.590 Andrew Barker And you see something say, I could make something like that. I could do this. Or maybe we could do it differently.
00:40:08.890 --> 00:40:11.190 Andrew Barker But they've got to have that place to meet.
00:40:12.530 --> 00:40:15.540 Andrew Barker You can't do it as an individual sitting out in the middle of nowhere.
00:40:16.580 --> 00:40:30.470 Andrew Barker You have to have that that, that place of meeting. So the end Arbor, the marketplace, the the network of critical and actually creating that opportunity for the entrepreneurs to come out of. And once they pop out.
00:40:31.260 --> 00:40:39.110 Andrew Barker And they start to become independent. Then you need to perform the structure and the the purpose around them. Give them guidance so that they can grow.
00:40:39.730 --> 00:40:42.350 Andrew Barker And then they start to see the opportunities for risk.
00:40:43.210 --> 00:40:52.560 Andrew Barker There's once they establish, once they've got their foundations, then they start to say hang on. If I do it this way, I might lose something here, but our gain something here.
00:40:53.390 --> 00:40:56.210 Andrew Barker And you get that calculated risk coming into the thinking.
00:40:56.910 --> 00:41:17.030 Andrew Barker And as you created added complexity of where they are. So you create that added opportunity for more growth and more development between the different different people. But it's an individual thing. We can't all be the same and some people are going to be happy cooking Millis.
00:41:18.190 --> 00:41:24.110 Andrew Barker Other people are going to be happy to cook the minis and say how can I pack them or how can I do this and they'll take it further.
00:41:24.960 --> 00:41:36.990 Andrew Barker It's up to the individual and how his brain is coping with that change of complexity and his coping mechanisms to actually develop that into something else. And when he creates more complexity, creates more problems.
00:41:38.190 --> 00:41:42.730 Andrew Barker And either he can create solutions or he says, ah, I'm getting too deep now.
00:41:43.520 --> 00:41:44.560 Andrew Barker I'm happy where I am.
00:41:45.370 --> 00:41:48.640 Andrew Barker And one must respect that when can't push people beyond that sort of thing.
00:41:49.350 --> 00:41:51.180 Andrew Barker So we all got all become.
00:41:51.850 --> 00:41:54.300 Andrew Barker The whizbang entrepreneurs and businessmen.
00:41:55.040 --> 00:42:00.160 Andrew Barker But we can certainly find an issue that we can fit into and I think that's to me is the important part.
00:42:01.050 --> 00:42:04.000 Andrew Barker But it depends on that interface that we get.
00:42:05.860 --> 00:42:09.070 Malan, Naude No, thank you. I'm Juanita. You have first and then annually.
00:42:10.970 --> 00:42:36.960 Van der Walt, Juanita Yeah. I just want to mention I think the biggest problem is that people don't work with what they have. They expect that you need a lot of money to actually start a business and to become successful. So the minute people learn to work with what they have or identify opportunities around thing and work according or around that, it would be easier to to start a business, a very small one at at the beginning. But but you can grow.
00:42:37.690 --> 00:42:42.300 Van der Walt, Juanita I'm talking about the interface I'm currently working on.
00:42:43.150 --> 00:43:09.370 Van der Walt, Juanita My doctorate that I went to change into or I want to to create an application that's gonna integrate the efforts for your short food supply chain role players. So everybody that that's part of an Agri business, whether it's distribution from you, the distributor from a form to a market or whatever.
00:43:10.010 --> 00:43:13.530 Van der Walt, Juanita Business you have that still form spot of an Agri business?
00:43:14.180 --> 00:43:23.720 Van der Walt, Juanita To to assist people in becoming sustainable funding, a place where they can get together and exchange ideas and start to integrate.
00:43:24.380 --> 00:43:29.060 Van der Walt, Juanita What they doing with others to to make them stronger?
00:43:30.200 --> 00:43:32.120 Van der Walt, Juanita I'm just putting that out there.
00:43:33.450 --> 00:43:35.660 Malan, Naude Now, thank you, nunnelee. Yes.
00:43:36.200 --> 00:44:04.190 Annelie@HELP123.co.za So Andrew sparked up and just the following. I'm currently running with what we call a labor market activation program and in essence what we're doing is we capitalize on the employment Tax Incentive Act, which means that we save accompanies NPR isn't professionals up to 10% of their pay, wayyyy.
00:44:05.110 --> 00:44:18.520 Annelie@HELP123.co.za And then four, we we take the rebate that government makes available and we actually trained up youth in a National Certificate of this choice in rural South Africa.
00:44:19.770 --> 00:44:40.970 Annelie@HELP123.co.za And and that the thought came when Andrew spoke about the hub. So what we are actually able to do is that that student has been a sponsorship for a year to complete a National certificate and they get 400 grand in cash E wallet.
00:44:41.490 --> 00:44:58.770 Annelie@HELP123.co.za Uhm, in hand? Weird. Wish they can multiply or they can just use it for food if that's the more urgent need. But what that gives us as and and an idea you said that in your presentation is also understanding.
00:44:59.460 --> 00:45:29.980 Annelie@HELP123.co.za That particular communities way of doing business, as you said, WhatsApp and and not a case of being connected to Internet, but just in case of having WhatsApp, WhatsApp data, a lot of business is happening on that E wallet is also. And then I'm also discovering all the other point of sale make mechanisms like kesong and and all of that. So yeah just a super project in in how we are.
00:45:30.040 --> 00:45:56.920 Annelie@HELP123.co.za Labeled the ATI program how we are able to collaborate with companies and optimize their pay. Wayyyy they save money and then we can make study sponsorships at FTN in Tibet Colleges, which is obviously 60% work base. So we actually give them a practical environment and in the necessary support system in terms of the knowledge that they gain.
00:46:00.470 --> 00:46:04.410 Malan, Naude Thank you very much. I really you know I'm not going to react.
00:46:04.470 --> 00:46:07.740 Malan, Naude Apatheia hand is up. Andrew, please go ahead.
00:46:10.840 --> 00:46:12.050 Malan, Naude I think you muted.
00:46:12.210 --> 00:46:13.450 Andrew Barker That there we go.
00:46:14.070 --> 00:46:14.610 Andrew Barker Uh.
00:46:15.580 --> 00:46:23.600 Andrew Barker I think for for where we talking now in the agricultural field and entrepreneurs, if I look at the Izindabazokudla WhatsApp group.
00:46:24.410 --> 00:46:39.720 Andrew Barker And you follow that and the interplay between the between the people in there. I've got a whole lot of eversor. I got mangoes. I've worked cabbages, or I need this. Or I need that I need somebody to process this or process then.
00:46:40.350 --> 00:46:43.120 Andrew Barker And and that is a very powerful platform as well.
00:46:43.770 --> 00:46:52.260 Andrew Barker And it's interesting, you talk about WhatsApp is as an important grouping to get that that into interface and get the people working together.
00:46:52.940 --> 00:47:06.410 Andrew Barker Uh, that that WhatsApp, the izindaba zokudla. And there are a couple of others as well, which are very vibrant and very exciting around what's happening on there. And then I just wanted to pick up the other thing that that Juanita mentioned.
00:47:07.180 --> 00:47:11.470 Andrew Barker And it was a keyword and the keyword that I have a problem with at the moment and that's work.
00:47:13.260 --> 00:47:16.440 Andrew Barker We unfortunately have a majority of people who are lazy.
00:47:17.730 --> 00:47:19.520 Andrew Barker They feel that they're entitled.
00:47:20.470 --> 00:47:24.800 Andrew Barker And the fact that they get a social grant actually takes that drive.
00:47:25.460 --> 00:47:38.160 Andrew Barker To work and do something different away from them, and I think of that and agricultural project that we had out in the West Rand, which is part of a mining surface social labor plan.
00:47:39.740 --> 00:47:51.850 Andrew Barker The mindset, the capital stuff up, they said Defensing. They put some basic irrigation in, gave some some containers, but it's security, et cetera, et cetera. And it was handed over to A to 100 people.
00:47:53.770 --> 00:47:54.670 Andrew Barker And they had.
00:47:55.370 --> 00:47:56.210 Andrew Barker So it was it.
00:47:57.140 --> 00:48:00.350 Andrew Barker 20 people in there had a Hick to each, OK?
00:48:01.800 --> 00:48:05.690 Andrew Barker And those who wanted to make it work made it work, and they were very successful.
00:48:06.310 --> 00:48:07.490 Andrew Barker Now, Jenny, the go gos.
00:48:08.790 --> 00:48:15.790 Andrew Barker And then there were the other guys who came in and they would not make it work. And because they were contributing to the whole.
00:48:16.610 --> 00:48:21.110 Andrew Barker The Google started to pounce on those that weren't working, and they got booted out.
00:48:22.560 --> 00:48:27.370 Andrew Barker And so they built their community of practice to actually move make this thing work.
00:48:28.720 --> 00:48:34.420 Andrew Barker In the mine came along and there's a change in ownership and buyouts as you know what the mining worlds like.
00:48:36.000 --> 00:48:38.140 Andrew Barker And so tell me, do these people get this type end?
00:48:39.330 --> 00:48:42.180 Andrew Barker And they talk now. They make their money to live.
00:48:43.370 --> 00:48:49.780 Andrew Barker The man said no, you can't do that. You have to give him a stipend and within three months that project was dead.
00:48:50.880 --> 00:48:55.770 Andrew Barker From a thriving project, so I got my stipend. I don't need to work.
00:48:57.300 --> 00:48:59.040 Andrew Barker But now give me more. I'm unemployed.
00:49:01.030 --> 00:49:10.360 Andrew Barker And we've got to be very careful and I have a huge problem with these search, right? Yes, there are people who need it. Don't get me wrong, but there are those who just plain lazy.
00:49:11.440 --> 00:49:18.410 Andrew Barker And you look at the whole thing about the the entrepreneurs are coming in from the outside South Africa and sitting up small businesses.
00:49:19.040 --> 00:49:20.120 Andrew Barker They work damn hard.
00:49:20.980 --> 00:49:22.660 Andrew Barker They make those businesses work.
00:49:23.590 --> 00:49:25.950 Andrew Barker And what we're actually seeing is the result of jealousy.
00:49:26.810 --> 00:49:30.620 Andrew Barker I put it down to Genesee. Those people are working in their successful.
00:49:31.540 --> 00:49:33.780 Andrew Barker Now we can't do that. You gotta stop them.
00:49:34.810 --> 00:49:37.750 Andrew Barker And we've got we have a huge problem underneath.
00:49:38.390 --> 00:49:41.340 Andrew Barker Which is around work and people with that work ethic.
00:49:42.200 --> 00:49:45.200 Andrew Barker As opposed to an entitlement when I don't know how we gonna break it.
00:49:46.300 --> 00:50:05.260 Andrew Barker I really don't, unless the government stops all the social grants we check, I do because it's a vote catcher. Let's face it, it's a political vote catcher, but it's actually destroying our economy because people are sitting back and say, give funder jobs, give me drops, give me jobs, they're not prepared to actually go out and do it. And you hear the successes.
00:50:06.570 --> 00:50:09.340 Andrew Barker Nordic you've had countless people up on the podium.
00:50:10.150 --> 00:50:14.620 Andrew Barker Who'd been successful in in businesses and coming up with ideas and getting things done.
00:50:15.280 --> 00:50:16.780 Andrew Barker Because they got on, it worked.
00:50:18.040 --> 00:50:23.220 Andrew Barker And that to me, is one of the real anomalies that we have to address at the moment, and I'm not sure how.
00:50:24.980 --> 00:50:25.480 Andrew Barker Thanks.
00:50:27.100 --> 00:50:33.560 Malan, Naude You know, Android reminds me a few weeks ago I was in the townships looking at a few farms.
00:50:34.740 --> 00:50:40.710 Malan, Naude And the only farms would produce where the ones who got no government support, guys who had to.
00:50:41.400 --> 00:50:47.910 Malan, Naude I'll be I'll be done soon. Sorry for security is calling me. So the guys who were successful had 0 support.
00:50:48.860 --> 00:51:04.140 Malan, Naude And the guys who got government funding and all of that, they they were they they got nowhere. So I mean I think that people farm the government and the government is open to be farmed. And I'm quite sorry about that. But I think there is a larger, bigger question.
00:51:05.040 --> 00:51:29.460 Malan, Naude We are not problematizing the way we want to build intrapreneurship in the country. We actually need to bring it out, then critically interrogate this because it also takes place in a bigger context, which is also what you also mentioned. And the bigger context makes it difference in everything counts in large amounts. So, and it's it's really a problem and.
00:51:30.300 --> 00:51:39.200 Malan, Naude Timm, on in South Africa, which which is stunning that bugs me a lot, is our economic structure is so top heavy with large enterprises.
00:51:40.290 --> 00:51:47.430 Malan, Naude But I don't know how we're gonna get past that in the calculus of how to empower on preneurs.
00:51:48.760 --> 00:52:02.510 Malan, Naude Because we. Yeah. And and and and it. And it permeates from exclusive leases on malls and things like that. And I think there's a lot of innovation necessary. But anyway, uh, nearly. Please go ahead.
00:52:03.590 --> 00:52:25.700 Annelie@HELP123.co.za One example which is wow for me about South Africa is buttery smooth safety. One of our wealthiest businessmen and I've I've actually discovered that he honed in his business skill as a kid in a sparse at shop 'cause his parents had a spaza shop in Harajuku A and that's why I'm passionate about.
00:52:26.280 --> 00:52:28.450 Annelie@HELP123.co.za And our our youth.
00:52:28.960 --> 00:52:44.350 Annelie@HELP123.co.za Uh high school kids, even our primary school, as as little as they are as young as there are. If we can get them start growing their own little like like slow food is doing their door size 2 meter by 1 meter veggies.
00:52:44.920 --> 00:53:07.990 Annelie@HELP123.co.za And and they start trading already in that I think we will break the mindset of and the joy actually of seeing doing your own stuff up. So the children, I'm very much focusing on children and youth and just see in what way we can facilitate an environment where they actually start doing leave their own little thing.
00:53:11.420 --> 00:53:16.000 Malan, Naude No, thank you. You know, if I'm, I just observe. And and I don't want to speak too much in it.
00:53:17.040 --> 00:53:21.500 Malan, Naude You know we're not teach entrepreneurship, and that's what I'm I'm doing at the moment.
00:53:22.120 --> 00:53:26.840 Malan, Naude You know, how do you conceptualize and enterprise and enterprise cannot be.
00:53:27.560 --> 00:53:58.000 Malan, Naude A very distant thing it comes summer has to be an anthropological creation. It has to fit the society it comes from and it and it reflects it, but also is an interaction with a society that it comes from, and it cannot be any other way. And we also Malan, selling stuff to robots and robots are not buying, you know, we we only sell to people and and and these things we sell off for human needs and human desires. So that is the.
00:53:58.050 --> 00:54:01.320 Malan, Naude The basic condition of a of an enterprise but.
00:54:02.330 --> 00:54:32.430 Malan, Naude The other other thing, the dynamics around it is an interactive dynamics as its shape, society society shapes that, you know, and there's a two and fro movement and it is this to and fro movement where the mind of the entrepreneur should also be and it is in this interaction of experiencing opportunities, experiencing life seeing red can go obviously reading and having a technical and enlightened mindset. But it's this interaction where and it's in that moment.
00:54:32.720 --> 00:54:38.570 Malan, Naude Yeah, the ideas have to come. And if you get someone giving you money all the time. Yeah, well.
00:54:39.530 --> 00:54:49.640 Malan, Naude What's the point then? Yeah. So I I do think we need a we need to re examine how we support entrepreneurs in this country. Yes, absolutely.
00:54:50.750 --> 00:54:57.990 Malan, Naude Is there anything any, any other? Any other comments or questions from any of our other listeners?
00:55:00.370 --> 00:55:04.810 Malan, Naude At please not everyone at exactly the same time please.
00:55:07.530 --> 00:55:08.950 Malan, Naude OK, speechless.
00:55:09.640 --> 00:55:12.950 Malan, Naude Uh, Juanita, would you like to maybe have a last word?
00:55:13.230 --> 00:55:16.440 Andrew Barker I was gonna suggest that you pick on somebody is not doing anything.
00:55:16.830 --> 00:55:17.280 Malan, Naude Yeah.
00:55:18.640 --> 00:55:20.500 Van der Walt, Juanita That's not nice.
00:55:20.120 --> 00:55:21.180 Andrew Barker What's your more drop off?
00:55:23.990 --> 00:55:43.340 Van der Walt, Juanita I think if if you if you look at urban agriculture and the sudden rise in interest, especially in research that's been done in the past three years since COVID, I think they is going to be a great growth in that specifically.
00:55:44.280 --> 00:56:15.590 Van der Walt, Juanita Another thing I want to mention about the kids. Uhm, I follow quite a few urban farmers around the world and one of the things that they do to get their kids are interested is that they actually give them a few chickens and say this is yours. Now you start your own business and they actually do it and they make money and when they see that they can make their own money from doing something like just cleaning the chicken coop and then giving them food and water.
00:56:15.650 --> 00:56:27.850 Van der Walt, Juanita Every day they realize that these opportunities out there and the motivation should actually come from the parents. But if the parents don't give it to them, who else is left?
00:56:28.520 --> 00:56:54.340 Van der Walt, Juanita So people should actually go and motivate people to to become something to make themselves something, to see that they are worth more than that. They are perceiving themselves to be, and that would be, I think if if somebody can do that, it would give people a wool to actually work. Andrew.
00:56:55.270 --> 00:56:55.950 Van der Walt, Juanita Thank you.
00:56:58.660 --> 00:57:12.280 Malan, Naude No, thank you. You know what? You know, I'm also a sociologist and, you know, we we I'm very mindful of of the history of the country, but also the broken families, broken migrancy and those kinds of things.
00:57:13.030 --> 00:57:43.520 Malan, Naude I mean, this is the system we live in and and in a sense the, you know, the the the bad way we we we help entrepreneurs or the wrong way we help them. There's actually also built into our system. So you know we need to change things and actually be bold in expressing the need for change because things have to change and now we cannot continue like that are poverty is going to become worse, food prices are going to rise and it's it's a massive opportunity for urban farmers. But what is.
00:57:43.820 --> 00:58:02.960 Malan, Naude Happen it's gonna become a burden. Now, instead of an opportunity. And it is because we don't know how to seize opportunities and out. Yeah, I I think we really need to. It's not that we must make it hard for entrepreneurs. It's already hard for them. But we need to be very strategic and how we help them and not help them in the wrong way.
00:58:03.010 --> 00:58:13.100 Malan, Naude Right. But I think we can talk about that forever. Yeah. Is there any other questions? We almost full hour here which is quite good.
00:58:14.670 --> 00:58:17.800 Malan, Naude OK, I thank you. Yes, go ahead.
00:58:15.420 --> 00:58:32.440 Andrew Barker Maybe you know. Yeah, I think I think the the president came out with a statement of how they're going to support the the commercial farmers and the rural farmers and help them grow and everything else. I actually tweeted it this morning and I said acknowledge bat.
00:58:33.300 --> 00:58:45.020 Andrew Barker Your growth in your konomi is going to come from your urban areas with your urban farmers, and that's where you need to provide the support and that's hopefully what we will try and get through Joburg, for example.
00:58:45.690 --> 00:58:56.640 Andrew Barker And try and get the the that that band of informal sector you've got the formal sitting up here and they busy trying to survive and do their thing and they're getting all the support.
00:58:57.950 --> 00:59:27.530 Andrew Barker But we're not supporting these little guys and we use it very strongly to Joburg through economic development. That's the band you've gotta support. That's where we've got to give, give major support and grow that base and get that recognition within urban areas, not out in the rural areas because it addresses food security, poverty, employment, everything on their doorstep. And that's really where I think we've got to focus. So we're working with Joe broken Nets.
00:59:27.710 --> 00:59:29.180 Andrew Barker It comes out at Joburg on that.
00:59:30.110 --> 00:59:32.990 Andrew Barker Thanks. Great session again.
00:59:32.630 --> 00:59:37.380 Malan, Naude Thank, Andrew. I'll see. I've lost word another last word from Juanita. Go ahead.
00:59:38.800 --> 00:59:47.290 Van der Walt, Juanita Thank you. I just wanna mention helping people etc. In America, there was a dying town and.
00:59:47.980 --> 00:59:55.350 Van der Walt, Juanita They were riddled with with drug dealers etc. And they started with urban farming.
00:59:56.290 --> 01:00:11.680 Van der Walt, Juanita Within this small town, and it grew so much that they're actually providing towns around them, excluding your your commercial forms. So I think if you really want to to make a change, if you really want to do something.
01:00:12.270 --> 01:00:14.780 Van der Walt, Juanita It it is possible, it is possible?
01:00:16.540 --> 01:00:19.880 Malan, Naude Now it's always possible and and I think one has to just.
01:00:20.700 --> 01:00:32.940 Malan, Naude Not that you have to believe it, and you have to make it. You know, it's it's not a belief you have to. You have to live differently. And I think yeah, that is very, very possible. And I think the opportunities are there.
01:00:33.740 --> 01:00:55.640 Malan, Naude And I just do hope we can support those. You do chase this opportunity. My listenership is quite low. It's better than last time. I think it's something to do with the short SMS which I'm forced to send our cannot send a longer SMS. It's just I'm also working within the UJ systems but anyway.
01:00:56.710 --> 01:01:23.320 Malan, Naude Thank you everyone for joining us and please ladies and gentlemen, before our clothes, may I just invite you and remind you and advertise our next session, which will be on the 30th of March Wednesday as well and what it will be on is on how to create a sustainable and circular enterprise. So next time in two weeks time we're going to look at the nuts and bolts of how do you integrate the different systems.
01:01:23.990 --> 01:01:54.360 Malan, Naude And that makes up and sustainable enterprise. So these systems also exist in unsustainable enterprises. And I think the only real difference is that we highlight these systems and in a normal enterprise we just kind of forget about them like waste. But there are others which are quite important. And I think that is going to be quite interesting to discuss and unpack for the entrepreneurs out there. And let's hope that we can actually do this good enough for everyone, so that the people out there can use.
01:01:54.440 --> 01:01:55.950 Malan, Naude These uh, these examples.
01:01:56.710 --> 01:02:10.600 Malan, Naude So thank you very much. I will see you again on the 30th of March when we will be discussing the creation of a sustainable and circular enterprise. Thank you very much everybody and please have a great day. Goodbye.
01:02:10.430 --> 01:02:11.930 Annelie@HELP123.co.za Thank you. Thank in India.
01:02:11.340 --> 01:02:14.200 Andrew Barker Thank you everyone. Thanks, Nadia. Thanks for Anita.
01:02:11.630 --> 01:02:12.610 Van der Walt, Juanita Thank you.
01:02:12.460 --> 01:02:13.180 Malan, Naude Thank you.
01:02:14.690 --> 01:02:15.610 Van der Walt, Juanita Thank you.
01:02:14.700 --> 01:02:17.440 Malan, Naude Bye. Bye. Thanks, Juanita. It was great.
01:02:18.290 --> 01:02:19.210 Van der Walt, Juanita Thank you.
01:02:19.550 --> 01:02:19.900 Malan, Naude Yeah.
01:02:19.880 --> 01:02:22.870 Annelie@HELP123.co.za Not here with you. Send out the presentation, please.
01:02:23.480 --> 01:02:29.380 Malan, Naude Yes, you know what? I'll. I'll see what I can do and I think I might come. Put them somewhere on their website.
01:02:30.140 --> 01:02:40.530 Malan, Naude If that's if that's possible. Yeah. Yeah, OK, OK. But if you, if you really pressed for time, just email me and uh, or if you really want them and I'll, I'll send it along.
01:02:30.270 --> 01:02:30.740 Annelie@HELP123.co.za OK.
01:02:33.270 --> 01:02:33.950 Annelie@HELP123.co.za Thank you.
01:02:37.320 --> 01:02:37.990 Annelie@HELP123.co.za Gmail.
01:02:40.620 --> 01:02:42.570 Annelie@HELP123.co.za How do so? Thank you.
01:02:42.040 --> 01:02:42.380 Malan, Naude Uh.
01:02:42.070 --> 01:02:45.740 Andrew Barker Naude yell at them up onto the Facebook so we keep them all in the same place.
01:02:46.260 --> 01:02:51.820 Malan, Naude Yeah. And then Facebook doesn't, uh, easily access accept PDFs.
01:02:51.720 --> 01:02:53.230 Andrew Barker Yeah, that's that's the problem.
01:02:52.640 --> 01:03:00.510 Malan, Naude Yeah, yeah, yeah, this thing. So I'm I I'll make a plan, but if anyone wants it, let me just quickly put my email.
01:02:59.580 --> 01:03:03.160 Andrew Barker Yeah. The other ways to to put it in a cloud somewhere and put a link to it.
01:03:03.710 --> 01:03:04.940 Malan, Naude Yeah, yeah.
01:03:04.480 --> 01:03:10.060 Annelie@HELP123.co.za They already recording a it's just guys up if you want the presentation separate.
01:03:10.500 --> 01:03:17.620 Malan, Naude Yeah. Yeah. So the recording should be available on Facebook and we also are archiving all the record records.
01:03:11.920 --> 01:03:12.200 Annelie@HELP123.co.za Yeah.
01:03:17.990 --> 01:03:18.420 Annelie@HELP123.co.za Yeah.
01:03:19.110 --> 01:03:27.840 Malan, Naude And you know, no, you know what I can do? I can put the presentations on the block on their website. Yeah, it's actually no problem. Yeah. Yeah. Then everyone can get it there. Yeah.
01:03:24.520 --> 01:03:24.850 Annelie@HELP123.co.za I.
01:03:28.210 --> 01:03:29.060 Annelie@HELP123.co.za Nothing.
01:03:28.270 --> 01:03:28.780 Andrew Barker Thanks.
01:03:28.530 --> 01:03:32.370 Malan, Naude But it's really nice to me. I'll and email me then I'll also send it to you.
01:03:34.260 --> 01:03:35.030 Andrew Barker Just guys.
01:03:34.740 --> 01:03:35.170 Malan, Naude OK.
01:03:35.490 --> 01:03:36.320 Annelie@HELP123.co.za Awesome.
01:03:36.640 --> 01:03:39.640 Malan, Naude Thank you, everybody. OK, goodbye.
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